Keyline

Murmurations

Keyline

Building the future - frozen



Keyline challenged Ekstasy to create two extraordinary films which they could show at their AGM - Annual General Meeting and promote online to increase brand visibility.

‘Murmurations’
The film has been shot at the White Cliffs of Dover and merges real life filming with high end Visual Effects CGI. The film showcases the 5 large scale construction projects across UK that Keyline has supplied materials for.

“Building the Future - Frozen”
This highly stylised film shows the camera travelling through all the departments of Keyline, where everyone is frozen in time.

It is a glimpse of some of the best brains in the company working towards designing the company’s future.

Both films were filmed on 4K Sony FS7 cameras with MOVI rigs and wireless Follow Focus. A crew of 15 members worked on the production from storyboarding, filming, through to editing, music and special effects.

Campaign objectives

Increase Brand Awareness

Shaping Brand Identity

AchievEments

Both films were premiered at the Annual General Meeting of Keyline and was loved equally by employees, partners and customers.

Films are being used to position Keyline’s brand in the market and also to help define its identity as a premium player in the British construction sector and a visionary in the industry.

The videos look stunning! Thank you so much for all your hard work and creativity.

Waheeza Tegally-McNair

Marketing Manager
Keyline

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