We like to call Case Study Videos “Happy Customer Stories”.
They follow a five part structure:
Challenges your customer was facing before they used your solution or product.
Why did they choose you?
Explain the Solution and the Implementation process.
Benefits to their company.
Future relationship and recommendation.
A normal video case study is 3 to 5 mins long and we also produce a shorter 1 to 2 min version.
A list of questions are agreed with your customer.
We film for a day at your customer’s office and record two interviews, cutaway shots of your product or solution in use and general office shots.
Transcribe all the interviews.
Edit the videos, incorporate graphics, chapter titles, name tags, music, colour grade and deliver HD, 2K and 4K mov, mp4 or avi files.
Manage the entire approval process and get your customer to sign the release form.
SOme of our case studies
Our clients use Case Studies as part of their Sales Pitches, at Trade Shows, in Email Campaigns, promote them on social media and also in Landing Pages or Micro-Sites for Lead capture.
ESET have developed a dedicated web page for the case studies and linked it to their site.
Verifone have also developed a special blog site for the case studies
The CMI reports that 63% of UK marketers believe that case studies are effective marketing tactics
52% of marketing professionals worldwide name video as the type of content with the best ROI
74% of all internet traffic in 2017 will be video