THE PETROLEUM JOURNEYAllegro
We produced highly stylised and narrative lead films for Allegro’s Petroleum and Utilities / Energy Solution. Allegro provides real time CTRM- Commodity Trading Risk Management Software to multi-national companies. Their solutions have a direct positive impact in safeguarding the world’s trading activities from volatile scenarios.
Our task was to simplify the complex messaging and present the main challenges that their customers face in the form of a story. To help Allegro’s offering become clear and meaningful to prospective customers.
Increase Brand Awareness
Allegro used the films in International Trade Summits as part of email campaigns and included them in Sales Pitches.
The ROI from the films was immense as Allegro won several new customers, closing in millions of dollars in billable revenue.
Ekstasy Productions is not a supplier; they are a true partner that takes ownership throughout the entire campaign, making it their business to capture your company brand, culture and messaging, but most impressive is their best-practice guidance around how to integrate video into multi-sensory lead gen campaigns, what platforms to use, how to capture and measure engagements and how to extend the life of video. Their creative team came up with concepts that told our story in several different ways, each one remaining true to our brand but definitely pushing the boundaries of traditional corporate video. The hardest part was choosing which concept we liked the most. The easy part was showcasing boardroom ROI.
& APAC Marketing